Red Fox Coffee Merchants

Branding | Design | Development

Red Fox Coffee Merchants globally sources high-end coffee beans for specialty coffee roasters across the US. By developing mutually beneficial relationships with the farmers, cooperatives, and communities they buy from, they build a stronger, more resilient supply chain.

We worked with Red Fox to completely overhaul the brand’s look (leaving the fox icon but reworking all other aspects). An elegant font and modern, coffee-centric color palette provide a needed boost for the brand. And the elevated style rose to match the elevated level of service Red Fox provides.

In addition to a beautiful, fully redesigned website we implemented a custom e-commerce experience. The new site allowed for easy purchase of beans at scale and Red Fox was able to more seamlessly sell and distribute through the site.